ATLANTA, Ga. and BATON ROUGE, La. (February 4, 2025) – In a convergence of New Orleans culture and football fandom, LSU is hosting the Geaux Zone experiential pop-up shop and brand engagement event to connect fans and visitors alike to the state’s flagship university and its football legacy. The event takes place Saturday, February 8, from …
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ATLANTA, Ga. (January 18, 2025) – With this year’s College Football Playoff (CFP) National Championship playing host to the Notre Dame Fighting Irish and the Ohio State Buckeyes, CLC, the nation’s leading collegiate trademark licensing agency, is working with CFP officials to protect visitors and fans from purchasing potential counterfeit and unlicensed merchandise. CLC, the …
Luxury lifestyle brand Aviator Nation has teamed up with the College Football Playoff (CFP) and the national championship participating institutions to offer fans an exciting fashion collaboration that blends athletic spirit with vintage California-inspired style. Made in LA, this limited-edition drop is the ultimate representation of American spirit on college football’s biggest stage. Designed by …
ATLANTA, Ga. – William “Bill” Raines Battle III, founder of the Collegiate Licensing Company and former University of Alabama director of athletics and collegiate football coach, has passed away at the age of 82. Battle founded the Collegiate Licensing Company (CLC) in 1981, launching an industry and serving hundreds of universities, conferences, and bowls to protect, …
HONOLULU, Hawai’i and ATLANTA, Ga – The University of Hawai’i at Mānoa Athletics Department and CLC, thenation’s leading collegiate trademark licensing agency, have entered into an agreement for trademark licensing services that will usher in a new, strategic approach to managing and promoting the 10 campus University of Hawai‘i System and Rainbow Warriors brands for officially licensed merchandise. …
ATLANTA, Ga (September 11, 2024) – CLC, the nation’s leading collegiate licensing company, and IMG, the operator of New York Fashion Week, partnered to deliver the 13th installment of the successful U of NYFW, a one-of-a-kind education experience for 28 students from 17 universities at this September’s New York Fashion Week. This unique academic enrichment program, which …
Blacksburg, Va. (September 6, 2024) – Virginia Tech announced the launch of a new officially licensed merchandise collaboration with Rock and Roll Hall of Fame group Metallica that pays homage to the band’s “Enter Sandman” hit played at each home football game. This specially designed co-branded collection features Virginia Tech’s trademarks, original sketches by university artist …
School-spirited former NCAA stars Quinnen Williams and Raheem Mostert team up with sports personality Holly Rowe to hype fans up for the “Moment” Monday, Aug. 26, 2024 – It’s finally time for summer-sidelined fans to gear up – College Colors Day returns on August 30, 2024. A national holiday created to foster school spirit among …
ATLANTA (August 15, 2024) – The University of Texas Athletics announce the launch of Big Bertha’s Bazaar, a unique, new gameday shopping experience for Longhorns fans before each home football game. Paying homage to the world’s largest bass drum used by the Longhorn Band, Big Bertha’s Bazaar will feature a grand marketplace of cabanas with many …
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ATLANTA (August 7, 2024) – CLC, the nation’s leading collegiate trademark licensing company, has secured multiyear extensions of its agency agreements with 34 partner institutions during the last six months. The renewals will ensure these institutions will continue to have access to the services, expertise, and innovative marketing that they have come to trust from CLC. …
