February 3, 2021 — New York City-based, multi-tasking, multi-faceted lifestyle driven company Alife, today announces a special-edition apparel collaboration with Champion and Urban Outfitters. The trio is proud to present the HBCU Capsule collection, which pays homage to and champions the historic Black institutions of this country. Launching February 8, 2021, the collection, which was …
REDWOOD CITY, California and ATLANTA, Georgia – February 2, 2021 – Today, Electronic Arts Inc. (NASDAQ: EA), a worldwide leader in interactive entertainment and sports gaming, and CLC, the nation’s leading collegiate trademark licensing company, announced the expected return of college football to EA SPORTS™. The partnership allows for EA SPORTS to be the exclusive …
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GRAND FORKS, ND (November 20, 2020) – The University of North Dakota and CLC, the university’s exclusive licensing agent, are partnering with Bully Brew Coffee House on an officially licensed University of North Dakota coffee, Hawks Blend. Bully Brew’s Hawks Blend will also be the “Official Coffee of North Dakota Athletics” thanks to a partnership with …
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Austin, TX (October 21, 2020) – As the Texas Longhorns prepare to meet the Baylor Bears on the gridiron for the 110thtime in its illustrious history, the University is paying homage to its tradition and legacy with the launch of its new College Vault merchandise collection and with a special retro-themed game this weekend. The …
WACO, TX (October 14, 2020) – Just in time for the events and tradition of Homecoming, Baylor University, working in conjunction with its trademark licensing agent, CLC, is launching its new College Vault merchandise collection and reintroducing the popular Sailor Bear mark at retail. The College Vault vintage-inspired merchandise program pays homage to Baylor’s historical …
BROOKINGS, SD (Oct. 12, 2020) – With the opening of pheasant season set to kick off Saturday, South Dakota State University, in conjunction with its trademark licensing agent, CLC, is introducing a specially designed, university-branded “Pheasant State” merchandise collection that pays homage to the state’s popular sport. The university worked with the creative team at …
IRVINE, CA (October 8, 2020) – In an effort to increase brand exposure and generate incremental revenue to benefit the needs of its member institutions, the Big West Conference has entered into an agreement with CLC, the nation’s leading collegiate trademark licensing company, to manage the Conference’s trademark licensing program. Through this new partnership, the …
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ATLANTA, GA (September 30, 2020) – In a year that has seen unprecedented campus and retail shutdowns and a pause in college sports that have all impacted the collegiate licensing industry, CLC has secured multi-year extensions of agency agreements with 60 partner institutions to-date in 2020. By extending their agreements, these institutions will continue to have …
MONTEREY, CA (September 26, 2020) – With the Monterey Jazz Festival going virtual for this year’s event, the Festival is also providing a new online store for merchandise to ensure fans have access to mementos of the music, even though they can’t attend in person. The new online store is available on the Festival’s website …
COLUMBIA, SC (September 14, 2020) – With the goal of providing the highest quality of responsibly sourced merchandise to its fans and consumers while increasing the value of its brand, the University of South Carolina has selected Hanesbrands Inc. as the University’s primary licensee for apparel products. The University worked with its exclusive licensing agent, …
