The new collection features the iconic argyle pattern on exclusive UNC products. CHAPEL HILL, N.C. and ATLANTA (February 19, 2026) – The University of North Carolina Department of Athletics, in conjunction with its trademark licensing partner, CLC, has launched the new Carolina Argyle Collection, a fashion forward merchandise program featuring the timeless argyle pattern that …
Author Archives: Tammy.Purves@learfield.com
CLC Executes Multiyear Renewals with 17 Collegiate Institutions for Brand Licensing Representation
ATLANTA (February 5, 2026) – CLC, the nation’s leading collegiate trademark licensing company and a division of Learfield, has secured multiyear extensions of its agency agreements with 17 partner institutions during the first six months of the 2026 fiscal year. These extensions were executed during a period when CLC institutions collectively experienced a 9% growth in …
CLC and College Football Playoff Officials Working to Stop Merchandise Counterfeiters at 2026 CFP National Championship
ATLANTA, Ga. (January 17, 2025) – With this year’s College Football Playoff (CFP) National Championship playing host to the Miami Hurricanes and the Indiana Hoosiers, CLC, the nation’s leading collegiate trademark licensing agency, is working with CFP officials to protect visitors and fans from purchasing potential counterfeit and unlicensed merchandise. CLC, the exclusive licensing agent …
College Football Playoff and CLC Launch Merchandise Collaboration with Global Superstar Pitbull
The specially designed merchandise pays homage to Miami culture and gives back to the community. MIAMI and ATLANTA (January 14, 2026) – In celebration of the College Football Playoff (CFP) National Championship taking place in Miami Gardens, the CFP and its licensing agent, CLC, have partnered with GRAMMY® Award winning superstar and philanthropist Pitbull to create …
The University of Houston System Selects CLC to Expand UH Licensing Program
New collaboration aims to modernize Cougar merchandise experience through data-driven insights and national retail growth. HOUSTON and ATLANTA, Ga. (January 13, 2026) – Following an extensive evaluation, the University of Houston System has selected CLC, the nation’s leading collegiate licensing company, to assist in the management and marketing of the University of Houston’s trademark licensing program. …
Continue reading “The University of Houston System Selects CLC to Expand UH Licensing Program”
Loyola University Chicago Athletics and CLC Introduce Sister Jean Legacy Collection
Designs pay tribute to beloved icon while supporting charitable initiatives CHICAGO, Ill. and ATLANTA, Ga. (December 5, 2025) – Loyola University Chicago Athletics, in conjunction with its trademark licensing partner, CLC, announces the launch of the new Sister Jean Legacy Collection, an officially licensed merchandise collection that celebrates the legacy of Sister Jean Dolores Schmidt, …
Indiana State and CLC Introduce Rumble and Roar Merchandise Collection
TERRE HAUTE, Ind. (November 19, 2025) – Indiana State Athletics, in conjunction with its trademark licensing partner, CLC, announces the launch of the new limited-edition Rumble and Roar merchandise collection, specially designed for Sycamores fans to celebrate the traditions of Indiana State sports through fashion-forward apparel. The collection will officially launch Wednesday, November 19, to …
Continue reading “Indiana State and CLC Introduce Rumble and Roar Merchandise Collection”
NCAA Names Zephyr the Official Championship Locker Room Headwear Provider
INDIANAPOLIS, In (November 17, 2025) – The NCAA has named Zephyr the official provider of on-court/on-field headwear celebration products for all NCAA Championships, excluding Division I men’s and women’s basketball. Zephyr is a division of Lakeshirts, a leading U.S. manufacturer of custom-decorated apparel and accessories. The agreement, managed by the NCAA’s licensing agent, CLC, grants …
Continue reading “NCAA Names Zephyr the Official Championship Locker Room Headwear Provider”
Marquette University and CLC Launch Coach Shaka Smart Inspired R.G.V. Merchandise Collection
MILWAUKEE, WI and ATLANTA, GA (October 1, 2025) – Marquette University and collegiate licensing leader CLC, in collaboration with Men’s Head Basketball Coach Shaka Smart, today announced the launch of the new R.G.V. Collection, a merchandise line celebrating the coach’s culture that will help inspire fans while giving back to the campus community. The co-branded …
Shippensburg University Unveils New Athletics Logo
SHIPPENSBURG, Pa (September 3) – It’s time to anchor up and set sail, Raiders. Shippensburg University has introduced a new athletics logo that provides the department’s 20 NCAA Division II programs a new look that honors the proud tradition of Ship’s Athletics and will carry the department into the future. The university’s current logo was originally commissioned specifically …
Continue reading “Shippensburg University Unveils New Athletics Logo”