Author Archives: Tammy.Purves@learfield.com
CLC Extends Partnerships with 32 Universities Year-to-Date
ATLANTA, GA (October 9, 2019) – CLC, the leader in the collegiate licensing industry, has finalized multi-year partnership extensions with 32 universities since January 1, 2019, when the merger of IMG College Licensing and Learfield Licensing Partners to become the new CLC began. These extensions reflect CLC’s commitment to elevating college brands through insight and …
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CLC Kicks Off Fourth Annual National Tailgate Weekend
ATLANTA, GA (October 3, 2019) – From the pre-dawn hours of setting up the tent, to the sizzle of the grill late after the game, every weekend college football fans across the country indulge in their second favorite fall sport – tailgating. To highlight this time-honored tradition, CLC, the leading collegiate licensing and branding agency, encourages …
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CLC and New Era Cap Collaborate with 17 Universities on Third Annual Hispanic Heritage Merchandise Collection
ATLANTA, GA (October 1, 2019) – In honor of Hispanic Heritage Month, which runs September 15 – October 15, CLC, the leading collegiate licensing and branding agency, worked with international sports and lifestyle brand New Era Cap and top Hispanic lifestyle artists to create a unique merchandise collection for 17 universities. The special collection, now …
Purdue University Introduces Replica Shirt Featured on Netflix’s Stranger Things Show
Atlanta, Ga (September 18, 2019) – Purdue University, working in conjunction with CLC, its exclusive trademark licensing agent, introduce a special-edition, replica Purdue shirt that appeared on an episode of Netflix’s “Stranger Things 3” this past summer. During the Independence Day weekend episode of the show, one of the characters wore a light blue, ‘80s …
2019 College Colors Day Encourages Fans to Show Their Colors Never Fade
15th Annual Celebration Offers Chance to Win a Trip to the 2020 College Football Playoff National Championship in New Orleans ATLANTA, Ga (August 26, 2019) – With this month kicking off the celebration of 150 years of the rich history and tradition of college football, fans everywhere are encouraged to show that their college colors …
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Gold’s Gym and Operation Hat Trick to Launch Limited-Edition Product Line
HAMPTON, NH and DALLAS, TX (August 13, 2019) – Operation Hat Trick (OHT), one of the nation’s leading organizations supporting U.S. service members and veterans, announced a new partnership today with Gold’s Gym, the world’s trusted fitness authority. Through this partnership, OHT and Gold’s Gym will release a limited-edition, officially-licensed product line featuring military camouflage …
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Clemson and Perception Kayaks Partner on a Commemorative National Champions Kayak
Atlanta, Ga (August 8, 2019) – In an effort to continue the momentum from capturing the 2018 football national champions title, Clemson University and South Carolina-based Perception Kayaks collaborated to produce a special-edition, officially-licensed kayak that commemorates the title and lets Tiger fans show their spirit as they enjoy the outdoors. With hundreds of square miles …
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College Apparel Brings Back the ’90s Vibe in a Limited-Edition Pop-Up Shop in Chicago
Atlanta, Ga (July 30, 2019) – As America’s obsession with all things ‘90s continues, CLC, the leading collegiate licensing agency, is leveraging the decade for a limited-run pop-up store in Chicago featuring its College Vault brand, showcasing vintage-inspired collegiate apparel and logos. “On-trend” apparel and headwear partners, Champion and New Era Cap, will supply the …
Purdue University and CLC Collaborate to Launch “Cradle of Astronauts” Merchandise Program As Part of 50th. Anniversary of Apollo 11 Lunar Landing
Atlanta, Ga (July 18, 2019) – Purdue University has teamed up with CLC, its exclusive trademark licensing agent, to launch a limited-time, space-themed merchandise collection in conjunction with the 50thanniversary of the Apollo 11 lunar landing. Boasting 25 alumni that have been chosen as astronauts, Purdue is famously known as the “Cradle of Astronauts.” The unique …