South Dakota State University Selects CLC for New Trademark Licensing Partnership

ATLANTA, Ga (December 19, 2019) – South Dakota State University (SDSU) has signed an agreement with CLC, the nation’s leading collegiate trademark licensing agency, to represent the University’s brand licensing program beginning January 1, 2020. The SDSU licensing program will be able to leverage CLC’s long-standing retail relationships for increased product placement, participate in national …

Army West Point Announces 1st Cavalry Apparel Sale Locations in Philadelphia

WEST POINT, N.Y.  (December 10, 2019) – Army West Point Athletics has announced that its 1st Cavalry Rivalry Gear by Nike will be available for purchase beginning on Thursday, Dec. 12th through Saturday, Dec. 14thin Philadelphia.  Merchandise will be available at two locations in downtown Philadelphia. In addition to merchandise on sale at Army’s official team hotel, the …

The University of Texas at Austin Selects CLC for Full-Service Licensing Agreement

Atlanta, GA (December 10, 2019) – The University of Texas at Austin has named CLC, the nation’s leading collegiate trademark licensing agency, its full-service licensing representative, pending final approval by The University of Texas System Board of Regents on Monday. The Texas licensing program will receive access to CLC’s industry-leading brand management strategies, innovative consumer …

CLC Extends Partnerships with 32 Universities Year-to-Date

ATLANTA, GA (October 9, 2019) – CLC, the leader in the collegiate licensing industry, has finalized multi-year partnership extensions with 32 universities since January 1, 2019, when the merger of IMG College Licensing and Learfield Licensing Partners to become the new CLC began. These extensions reflect CLC’s commitment to elevating college brands through insight and …

CLC Kicks Off Fourth Annual National Tailgate Weekend

ATLANTA, GA (October 3, 2019) – From the pre-dawn hours of setting up the tent, to the sizzle of the grill late after the game, every weekend college football fans across the country indulge in their second favorite fall sport – tailgating. To highlight this time-honored tradition, CLC, the leading collegiate licensing and branding agency, encourages …

CLC and New Era Cap Collaborate with 17 Universities on Third Annual Hispanic Heritage Merchandise Collection

ATLANTA, GA (October 1, 2019) – In honor of Hispanic Heritage Month, which runs September 15 – October 15, CLC, the leading collegiate licensing and branding agency, worked with international sports and lifestyle brand New Era Cap and top Hispanic lifestyle artists to create a unique merchandise collection for 17 universities. The special collection, now …

Purdue University Introduces Replica Shirt Featured on Netflix’s Stranger Things Show

Atlanta, Ga (September 18, 2019) – Purdue University, working in conjunction with CLC, its exclusive trademark licensing agent, introduce a special-edition, replica Purdue shirt that appeared on an episode of Netflix’s “Stranger Things 3” this past summer.  During the Independence Day weekend episode of the show, one of the characters wore a light blue, ‘80s …

2019 College Colors Day Encourages Fans to Show Their Colors Never Fade

15th Annual Celebration Offers Chance to Win a Trip to the 2020 College Football Playoff National Championship in New Orleans ATLANTA, Ga (August 26, 2019) – With this month kicking off the celebration of 150 years of the rich history and tradition of college football, fans everywhere are encouraged to show that their college colors …

Gold’s Gym and Operation Hat Trick to Launch Limited-Edition Product Line

HAMPTON, NH and DALLAS, TX (August 13, 2019) – Operation Hat Trick (OHT), one of the nation’s leading organizations supporting U.S. service members and veterans, announced a new partnership today with Gold’s Gym, the world’s trusted fitness authority. Through this partnership, OHT and Gold’s Gym will release a limited-edition, officially-licensed product line featuring military camouflage …

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