Author Archives: Tammy.Purves@learfield.com

ATLANTA, GA (October 28, 2021) – During the month of October, CLC, the nation’s leading trademark licensing company, finalized multi-year extensions with nine collegiate partner institutions. These extensions reflect CLC’s continued commitment to elevating college brands through insight and innovation. Institutions that extended their CLC partnerships for five years or more include The Pennsylvania State University, …

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ATLANTA, GA (October 22, 2021) – CLC, the nation’s leading collegiate licensing company, and sports media outlet Bleacher Report, in collaboration with basketball great Chris Paul, have teamed up with top designers from around the country to launch an exclusive apparel collection highlighting six Historically Black Colleges and Universities (HBCUs). The limited fashion collection is …

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ATLANTA, Ga. (October 14, 2021) – Graduate Hotels®, a well-curated collection of hotels in college markets, and CLC, the nation’s leading trademark licensing company, have joined forces to host College Vault branded pop-up shops across the U.S. College Vault showcases merchandise celebrating school pride during the coast-to-coast tour of home game weekends at six Graduate Hotels …

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OneTeam to leverage CLC’s COMPASS platform to offer athletes broad scale licensing opportunities for products such as trading cards, video games, and select other product categories ATLANTA, GA and WASHINGTON D.C. (October 12, 2021) – CLC, the nation’s leading collegiate trademark licensing company and division of LEARFIELD, and OneTeam Partners (OneTeam), a company that specializes …

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AUSTIN, Texas (Oct. 7, 2021) – The University of Texas at Austin today announced a comprehensive licensed merchandise strategy that includes new exclusive partnerships with Fanatics and HanesBrands to lead the development of an expansive collection of fan apparel across all retail channels in an effort to provide Longhorn fans “A Selection As Big As Texas.”  HanesBrands, which owns the …

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BROOKINGS, SD (Oct. 7, 2021) – South Dakota State University announced the second year of its Pheasant Statemerchandise collection will not only pay homage to the state’s popular sport but will also help fund scholarships inthe Department of Natural Resource Management through royalties earned on merchandise sales. Launched in 2020 in conjunction with CLC, the university’s …

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LINCOLN, NE and ATLANTA, GA (September 30, 2021) – The University of Nebraska Athletics Department and its trademark licensing agency, CLC, have partnered to develop and launch TWO55, an exclusive new merchandise collection inspired by legendary Nebraska coach Tom Osborne. The TWO55 Collection, which derives its name from the coach, Thomas William Osborne, and his record …

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ATLANTA, GA (September 22, 2021) – Following a brief hiatus caused by the pandemic, CLC, the nation’s leading collegiate licensing company, and IMG partnered for the relaunch of UofNYFW, a one-of-a-kind education experience for students from 10 universities at this September’s New York Fashion Week. This unique academic enrichment program, which is an extension of CLC’s …

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Prizes include a trip to a college bowl game and tailgate prize packs ATLANTA, GA (September 20, 2021) – As college fans return to in-person games and their unique tailgating traditions, CLC, the nation’s leading collegiate licensing company, is launching a national college tailgate competition and sweepstakes to recognize the best tailgaters in the country, featuring …

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HATTIESBURG, MS and ATLANTA, GA (September 11, 2021) – University of Southern Mississippi, in conjunction with CLC, the University’s exclusive trademark licensing agency, have partnered with country music star Adam Doleac and Light Cave Entertainment to launch an exclusive line of apparel and headwear known as the “Southern Made” Collection.  Doleac, a proud alumnus and …

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