ATLANTA, GA (September 30, 2020) – In a year that has seen unprecedented campus and retail shutdowns and a pause in college sports that have all impacted the collegiate licensing industry, CLC has secured multi-year extensions of agency agreements with 60 partner institutions to-date in 2020. By extending their agreements, these institutions will continue to have …
MONTEREY, CA (September 26, 2020) – With the Monterey Jazz Festival going virtual for this year’s event, the Festival is also providing a new online store for merchandise to ensure fans have access to mementos of the music, even though they can’t attend in person. The new online store is available on the Festival’s website …
COLUMBIA, SC (September 14, 2020) – With the goal of providing the highest quality of responsibly sourced merchandise to its fans and consumers while increasing the value of its brand, the University of South Carolina has selected Hanesbrands Inc. as the University’s primary licensee for apparel products. The University worked with its exclusive licensing agent, …
ATLANTA, Ga (August 31, 2020) – While Fall 2020 may look very different on college campuses and in football stadiums across America, fans can still unite in celebration of the 16th annual College Colors Day this Friday, September 4. The national holiday, created by collegiate licensing leader CLC, encourages over 185 million fans to don …
Continue reading “16th Annual College Colors Day Unites Fans in Nationwide Show of School Spirit”
16th Annual Fan Celebration Gives Back to College Communities through Merchandise Purchases ATLANTA, Ga (August 17, 2020) – During this time of uncertainty in college sports and communities at large, CLC, the licensing division of Learfield IMG College, is joining forces with Wells Fargo to support local Feeding America® member food banks through merchandise purchases …
GAINESVILLE, FL (July 23, 2020) – As Gator fans crave the return of football and are reliving the best of seasons gone by, the University of Florida is launching the officially licensed Ring of Honor merchandise collection to commemorate some of the best of Florida football. Unveiled in September 2006, the Ring of Honor recognizes …
IRVING, Texas (July 15, 2020) – Panini America, the world’s largest licensed sports and entertainment collectibles company and the exclusive trading card manufacturer of the NFL, NFLPA, NBA, NBA Players, NASCAR and collegiate athletics, and CLC, the nation’s leading collegiate licensing company, today announced a long-term extension of the exclusive licensing relationship that began in …
HOUSTON, TX (July 7, 2020) – In an effort to support students in need during the COVID-19 pandemic, the University of Houston today is launching a special “For the City” shirt and designating the royalty proceeds from sales to the Cougar Emergency Fund. UH’s “For the City” merchandise program, a collaboration with Jordan Brand and …
ATLANTA, Ga (June 30, 2020) – In a virtual ceremony that brought together nearly 200 collegiate licensing leaders, CLC, the nation’s leading collegiate licensing company, presented its annual marketing, campus integration, and IMPACT awards to 12 universities, licensees, and retailers. The university awards recognized CLC partner institutions that excelled over the past year in executing …
ATLANTA, Ga. (April 20, 2020) – In an effort to reinforce connections and build the spirit of the college community in this time of distancing, CLC, the nation’s leading collegiate licensing company, launched the “United As One” digital campaign to support its partner institutions. CLC’s in-house creative team developed custom graphics and video content, enabling …
