ATLANTA, Ga. (April 20, 2020) – In an effort to reinforce connections and build the spirit of the college community in this time of distancing, CLC, the nation’s leading collegiate licensing company, launched the “United As One” digital campaign to support its partner institutions. CLC’s in-house creative team developed custom graphics and video content, enabling …
ATLANTA, Georgia (January 13, 2020) – The National Baseball Hall of Fame and Museum, working in conjunction with the Specialty Brands division of CLC, its exclusive licensing agent, today announced it has executed agreements with several top sports and lifestyle manufacturers to produce licensed merchandise in 2020. The National Baseball Hall of Fame and Museum …
ATLANTA, Georgia (January 10, 2020) – As the LSU Tigers and the Clemson Tigers prepare to face off in the College Football Playoff (CFP) National Championship Game, CLC, the nation’s leading collegiate trademark licensing agency, is working with the CFP and university officials to protect visitors and fans by addressing potential counterfeit and unlicensed merchandise. …
ATLANTA, Ga (December 19, 2019) – South Dakota State University (SDSU) has signed an agreement with CLC, the nation’s leading collegiate trademark licensing agency, to represent the University’s brand licensing program beginning January 1, 2020. The SDSU licensing program will be able to leverage CLC’s long-standing retail relationships for increased product placement, participate in national …
Continue reading “South Dakota State University Selects CLC for New Trademark Licensing Partnership”
WEST POINT, N.Y. (December 10, 2019) – Army West Point Athletics has announced that its 1st Cavalry Rivalry Gear by Nike will be available for purchase beginning on Thursday, Dec. 12th through Saturday, Dec. 14thin Philadelphia. Merchandise will be available at two locations in downtown Philadelphia. In addition to merchandise on sale at Army’s official team hotel, the …
Continue reading “Army West Point Announces 1st Cavalry Apparel Sale Locations in Philadelphia”
Atlanta, GA (December 10, 2019) – The University of Texas at Austin has named CLC, the nation’s leading collegiate trademark licensing agency, its full-service licensing representative, pending final approval by The University of Texas System Board of Regents on Monday. The Texas licensing program will receive access to CLC’s industry-leading brand management strategies, innovative consumer …
ATLANTA, GA (October 9, 2019) – CLC, the leader in the collegiate licensing industry, has finalized multi-year partnership extensions with 32 universities since January 1, 2019, when the merger of IMG College Licensing and Learfield Licensing Partners to become the new CLC began. These extensions reflect CLC’s commitment to elevating college brands through insight and …
Continue reading “CLC Extends Partnerships with 32 Universities Year-to-Date”
ATLANTA, GA (October 3, 2019) – From the pre-dawn hours of setting up the tent, to the sizzle of the grill late after the game, every weekend college football fans across the country indulge in their second favorite fall sport – tailgating. To highlight this time-honored tradition, CLC, the leading collegiate licensing and branding agency, encourages …
Continue reading “CLC Kicks Off Fourth Annual National Tailgate Weekend”
ATLANTA, GA (October 1, 2019) – In honor of Hispanic Heritage Month, which runs September 15 – October 15, CLC, the leading collegiate licensing and branding agency, worked with international sports and lifestyle brand New Era Cap and top Hispanic lifestyle artists to create a unique merchandise collection for 17 universities. The special collection, now …
