Stetson® and CLC Partner to Launch College-Branded, Western-Inspired Hat Collection 

Iconic Headwear Company to Offer Custom Curated Hats for Seven Universities NEW YORK and ATLANTA  (August 28, 2025) – Stetson®, in partnership with CLC, the nation’s leading collegiate brand licensing agency, today announced the introduction of a specially designed, officially licensed headwear collection for seven universities. Stetson, known for its high-quality, western-inspired headwear that has …

“Flip the Switch” into Game Mode for College Colors Day 2025

Pro football star and former Texas Longhorn Bijan Robinson rallies fans to rep their school colors on August 29 ATLANTA (August 20, 2025) – Get ready to flip the switch on fandom – College Colors Day returns this year on Friday, August 29, with a nationwide call for fans to show up, show out and celebrate …

CLC Executes Multiyear Renewals with 51 Collegiate Institutions for Brand Licensing Representation

ATLANTA (August 14, 2025) – CLC, the nation’s leading collegiate trademark licensing company and a division of Learfield, has secured multiyear extensions of its agency agreements with 51 partner institutions during the last six months of the 2025 fiscal year. By extending their partnerships, these institutions will continue to have access to CLC’s industry-leading full …

Indiana University Selects CLC to Elevate Brand Licensing Program

The university’s first-ever external licensing agency will collaborate with IU to bring fans innovative product and brand experiences. BLOOMINGTON, In. and ATLANTA, Ga. (June 26, 2025) – Indiana University is entering into a partnership with CLC, the nation’s leading collegiate licensing company, to assist in the management and marketing of IU’s trademark licensing program. The collaboration …

CLC’s 2025 Collegiate Licensing Awards Honor Organizations for Elevating College Brands 

Universities, Licensees, and Retailers Recognized for Brand Management and Marketing Efforts ATLANTA, Ga (May 15, 2025) – CLC, the nation’s leading collegiate licensing company, announced the 2025 recipients of its annual Collegiate Licensing and IMPACT awards. The awards, which were presented at CLC’s recent Collegiate Licensing Seminar in Atlanta to a crowd of more than …

CLC Announced as 2025 CIO 100 Award Winner for Enterprise Excellence and Innovation in IT

ATLANTA, Ga. (March 25, 2025) – Foundry’s CIO has named CLC, the nation’s leading collegiate licensing company, as a 2025 CIO 100 Award Winner. For almost 30 years, the CIO 100 Awards have recognized innovative organizations that exemplify the highest level of strategic and operational excellence in IT. CLC was recognized for its development of the …

CLC, IMG, and Universities Partner to Deliver Season 14 of U of NYFW Educational Experience for College Students at New York Fashion Week 

ATLANTA, Ga (February 12, 2025) – CLC, the nation’s leading collegiate licensing company, and IMG, the operator of New York Fashion Weekpartnered to deliver the 14th installment of the successful U of NYFW, a one-of-a-kind education experience for 30 students from 17 universities at this February’s New York Fashion Week. This unique academic enrichment program, which is exclusively available to CLC partner institutions as an extension of the company’s continued efforts to support …

CLC Executes Multiyear Renewals for Licensing Representation with 30 Collegiate Institutions 

ATLANTA (February 5, 2025) – CLC, the nation’s leading collegiate trademark licensing company and a division of Learfield, has secured multiyear extensions of its agency agreements with 30 partner institutions during the first six months of the 2025 fiscal year. The renewals will ensure these institutions will continue to have access to the services, expertise, and …

LSU Brings Geaux Zone Brand Experience and Merchandise Pop-Up Shop to 

ATLANTA, Ga. and BATON ROUGE, La. (February 4, 2025) – In a convergence of New Orleans culture and football fandom, LSU is hosting the Geaux Zone experiential pop-up shop and brand engagement event to connect fans and visitors alike to the state’s flagship university and its football legacy. The event takes place Saturday, February 8, from …

CLC and College Football Playoff Officials Working to Stop Merchandise Counterfeiters at National Championship Game  

ATLANTA, Ga. (January 18, 2025) – With this year’s College Football Playoff (CFP) National Championship playing host to the Notre Dame Fighting Irish and the Ohio State Buckeyes, CLC, the nation’s leading collegiate trademark licensing agency, is working with CFP officials to protect visitors and fans from purchasing potential counterfeit and unlicensed merchandise. CLC, the …

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