ATLANTA, GA and KNOXVILLE, TN (April 5, 2023) – At a time when interest in women’s basketball is at an all-time high, the Women’s Basketball Hall of Fame has entered into an exclusive agreement with Licensing Partners International to manage its product licensing program, which will include implementing new merchandise and retail strategies. LPI will …
Author Archives: Tammy.Purves@learfield.com
CLC and Warren Lotas Launch College Co-Branded Fashion Collection
ATLANTA, GA (March 15, 2023) – CLC, the nation’s leading collegiate trademark licensing company, is launching a new collaboration with streetwear brand Warren Lotas, across five top collegiate institutions. The limited-edition Warren Lotas x College collection combines the artist’s hand-drawn skeletons and bold graphics with top college brands Alabama, Arkansas, Kansas, Tennessee, and Texas in …
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Southern Miss Athletics and Jimmy Buffett’s Margaritaville Launch Co-Branded Merchandise Collection
HATTIESBURG, MS and ATLANTA, GA (March 10, 2023) – The University of Southern Mississippi Athletic Department, in conjunction with CLC, the university’s exclusive trademark licensing agent, have partnered with Jimmy Buffett’s Margaritaville to introduce an exclusive line of merchandise inspired by the world-famous singer/songwriter and his popular “Margaritaville” song. The collection launches today and will …
Nevada Athletics and Hub Coffee Roasters Deliver a Morning Howl with Officially Licensed Coffee
RENO, NV (March 3, 2023) – Nevada Athletics has joined forces with Reno-based Hub Coffee Roasters to launch Morning Howl, the university’s first branded coffee. The new coffee is officially licensed through Nevada Athletics’ licensing company, CLC, and will have special packaging bearing the school’s logos and branding. Hub Coffee Roasters was started by Mark …
CLC, IMG, and Universities Partner to Deliver Tenth Season of UofNYFW Educational Experience for College Students at New York Fashion Week: The Shows
ATLANTA, GA (February 13, 2023) – CLC, the nation’s leading collegiate licensing company, and IMG, the operator of New York Fashion Week: The Shows, partnered to deliver the tenth installment of the successful UofNYFW, a one-of-a-kind education experience for 30 students from 18 universities at this February’s New York Fashion Week. This unique academic enrichment program, …
CLC and College Football Playoff Officials Working to Stop Merchandise Counterfeiters at National Championship Game
ATLANTA, Ga. (January 6, 2023) – With this year’s College Football Playoff (CFP) National Championship Game playing host to the defending national champion Georgia Bulldogs and the Horned Frogs of TCU, CLC, the nation’s leading collegiate trademark licensing agency, is working with CFP officials to protect visitors and fans from purchasing potential counterfeit and unlicensed …
Naismith Basketball Hall of Fame and Chris Paul Launch HBCU Event Merchandise
SPRINGFIELD, Mass. and ATLANTA, Ga. (December 12, 2022) – The Naismith Basketball Hall of Fame and basketball star Chris Paul, in conjunction with CLC, the nation’s leading collegiate licensing company, announce the launch of a special apparel collection featuring the four Historically Black Colleges and Universities (HBCU) that will participate in the Boost Mobile HBCU …
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Michigan State University and Gonzaga University Partner to Launch Military Inspired Merchandise in Support of Basketball Game on Aircraft Carrier
EAST LANSING, Mi. and SPOKANE, Wa. (November 11, 2022) – Michigan State University and Gonzaga University, in conjunction with the universities’ exclusive trademark licensing company, CLC, are partnering to deliver military-inspired merchandise to engage fans as the universities’ basketball teams prepare to compete on the deck of a Navy aircraft carrier. Known as the Armed …
CLC Announces Getty Images as Preferred Commercial Image Provider for More Than 150 Collegiate Institutions
ATLANTA, Ga. (October 27, 2022) – Today, CLC announced a new licensing relationship designating Getty Images (NYSE: GETY), a preeminent global visual content creator and marketplace, as the preferred provider of collegiate images for commercial use for more than 150 CLC partner institutions that have opted into the program. Available to more than 2,400 CLC …
University of Nevada, Reno Launches New Vintage-Inspired “Wolf Pack Throwback” Merchandise Collection
RENO, Nev. (October 21, 2022) – University of Nevada, Reno, in collaboration with its exclusive trademark licensing agency, CLC, announced today it is celebrating its rich history and tradition through a new “Wolf Pack Throwback” merchandise collection. Launching in conjunction with this weekend’s Homecoming festivities, the Wolf Pack Throwback program highlights historical trademarks and traditions …