Category Archives: News

ATLANTA, Ga (August 31, 2020) – While Fall 2020 may look very different on college campuses and in football stadiums across America, fans can still unite in celebration of the 16th annual College Colors Day this Friday, September 4. The national holiday, created by collegiate licensing leader CLC, encourages over 185 million fans to don …

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16th Annual Fan Celebration Gives Back to College Communities through Merchandise Purchases ATLANTA, Ga (August 17, 2020) – During this time of uncertainty in college sports and communities at large, CLC, the licensing division of Learfield IMG College, is joining forces with Wells Fargo to support local Feeding America® member food banks through merchandise purchases …

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GAINESVILLE, FL (July 23, 2020) – As Gator fans crave the return of football and are reliving the best of seasons gone by, the University of Florida is launching the officially licensed Ring of Honor merchandise collection to commemorate some of the best of Florida football. Unveiled in September 2006, the Ring of Honor recognizes …

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IRVING, Texas (July 15, 2020) – Panini America, the world’s largest licensed sports and entertainment collectibles company and the exclusive trading card manufacturer of the NFL, NFLPA, NBA, NBA Players, NASCAR and collegiate athletics, and CLC, the nation’s leading collegiate licensing company, today announced a long-term extension of the exclusive licensing relationship that began in …

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HOUSTON, TX (July 7, 2020) – In an effort to support students in need during the COVID-19 pandemic, the University of Houston today is launching a special “For the City” shirt and designating the royalty proceeds from sales to the Cougar Emergency Fund. UH’s “For the City” merchandise program, a collaboration with Jordan Brand and …

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ATLANTA, Ga (June 30, 2020) – In a virtual ceremony that brought together nearly 200 collegiate licensing leaders, CLC, the nation’s leading collegiate licensing company, presented its annual marketing, campus integration, and IMPACT awards to 12 universities, licensees, and retailers.  The university awards recognized CLC partner institutions that excelled over the past year in executing …

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ATLANTA, Ga. (April 20, 2020) – In an effort to reinforce connections and build the spirit of the college community in this time of distancing, CLC, the nation’s leading collegiate licensing company, launched the “United As One” digital campaign to support its partner institutions. CLC’s in-house creative team developed custom graphics and video content, enabling …

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ATLANTA, Georgia (January 13, 2020) – The National Baseball Hall of Fame and Museum, working in conjunction with the Specialty Brands division of CLC, its exclusive licensing agent, today announced it has executed agreements with several top sports and lifestyle manufacturers to produce licensed merchandise in 2020. The National Baseball Hall of Fame and Museum …

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ATLANTA, Georgia (January 10, 2020) – As the LSU Tigers and the Clemson Tigers prepare to face off in the College Football Playoff (CFP) National Championship Game, CLC, the nation’s leading collegiate trademark licensing agency, is working with the CFP and university officials to protect visitors and fans by addressing potential counterfeit and unlicensed merchandise. …

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ATLANTA, Ga (December 19, 2019) – South Dakota State University (SDSU) has signed an agreement with CLC, the nation’s leading collegiate trademark licensing agency, to represent the University’s brand licensing program beginning January 1, 2020. The SDSU licensing program will be able to leverage CLC’s long-standing retail relationships for increased product placement, participate in national …

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